Our work · African markets
GIZ · Agribusiness e-Academy
Regional communications and adoption support
Context
The Agribusiness Facility for Africa supports access to agribusiness learning through the e-Academy.
The challenge
A digital learning offer needs clear communication, relevant content and local context to reach its intended learners.
Our contribution
Heritors Labs is supporting regional communications and marketing for the Agribusiness e-Academy.
Current workstream
An ongoing communications and marketing workstream covering audience and channel planning, content and creative development, localization and implementation support for the Agribusiness e-Academy.
Current status
In progress. The engagement is focused on making the learning offer clearer and more relevant to its intended audiences. Campaign and learner-adoption results will be reported after delivery and review.
Evidence
Project strategy materials, workshop records and the founder’s confirmation support this scope summary. Final results will be added when evidenced and cleared.
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